Your website is only one source
A company can explain itself clearly and still be missing from the listicles, reviews and directories where buyers compare options.
WHY THIRD P_RTY EXISTS
Built for the pages your company does not control.
THIRD P_RTY was created around a simple reality: brands build the website, but buyers and AI platforms also learn from listicles, comparisons, reviews and directories written by other people.
THE IDEA BEHIND THE NAME
Your website is first-party. Recommendation happens third-party.
Companies spend heavily on the pages they own. But the moment a buyer searches for “best,” “top,” “alternative” or “compared,” someone else’s page often frames the answer.
THIRD P_RTY exists to work on that missing side of discovery: identify the independent pages where a brand genuinely belongs, contact the people responsible and manage the placement effort from research through reporting.
AI visibility made this gap more urgent, not more complicated. The work remains grounded in relevant targeting, defensible information, human outreach and honest measurement.
Founded in Detroit by Brian Wadley, THIRD P_RTY is intentionally focused on this one placement problem.
To connect brand credibility with the pages that shape consideration.
Outside pages shape discovery
Independent pages help people validate a choice and increasingly influence how AI platforms summarize a category.
The placement gap needed an owner
Traditional SEO focuses on pages you own. Broad PR may chase attention. THIRD P_RTY focuses on the relevant pages between them.
Human outreach still matters
The right opportunity, a credible reason for inclusion and a thoughtful conversation matter more than mass pitching.
Placement work should be understandable, relevant and able to survive scrutiny.
No fake guarantees.
Publishers and AI platforms make their own decisions. We promise the work, not control we do not have.
Relevance before volume.
One strong category page can matter more than ten unrelated mentions.
Accuracy before attention.
A placement is only useful when the brand information is defensible and clear.
Human outreach.
Research tools help us organize. Thoughtful communication earns responses.
Straight answers.
01What does THIRD P_RTY actually do?+
We find relevant listicles, comparisons, buyer guides, reviews and directories, identify who controls them and pitch your brand for accurate inclusion.
02Are placements guaranteed?+
No. Independent publishers control their pages. We guarantee the agreed research, personalized outreach, follow-ups, campaign management and reporting.
03Can you guarantee that ChatGPT will recommend us?+
No agency controls a specific AI answer. We track whether your brand earns more relevant third-party placements and whether its visibility changes over time.
04Is this backlink building?+
No. The goal is accurate consideration in sources that matter to buyers and AI discovery. A link may be useful, but it is not the product being sold.
05Do you pay for placements?+
Some publishers offer legitimate sponsored opportunities. Nothing is purchased without client approval, and every paid opportunity must be clearly disclosed.
06How quickly does this work?+
Directory updates may move quickly. Editorial outreach and AI-visibility changes usually require sustained work, which is why the core campaign begins with a three-month commitment.
READY TO GET CONSIDERED?
Find the pages where your brand is missing.
We’ll identify the listicles, comparisons, reviews and directories worth pursuing. Then we’ll explain what a realistic placement campaign would look like.
Find My Placement Opportunities ↗